Just Transition

Coined by Kate Fletcher of the Centre for Sustainable Fashion, slow fashion is the opposite of fast fashion, and instead of focusing on cheap over-production it considers the processes and resources required to produce clothes in a sustainable way. Consumers are encouraged to buy less, reduce consumption and purchase better quality garments that will last longer. Slow Fashion also focuses on "style" rather than "trends" meaning that individual senses and tastes should be developed instead of blindly following fast-moving trends.

Sustainable fashion builds on the concept of sustainability, which advocates a more environmentally-friendly approach to designing, manufacturing, and consuming clothes. Also, it urges fashion industries to shift from the unsustainable business model of overproduction, overconsumption, and exploitation of labour. However, the term “sustainable” is commonly used as a way of greenwashing. An overhaul of the dominant business model is needed to create a truly sustainable fashion industry. To combat greenwashing, policymakers have been working on the regulations of the usage of terms in marketing.