Planned Obsolescence

A business, design and economic strategy where products are intentionally designed to fall apart or become unfashionable quickly, with the intention of pushing consumers to buy more. For example, clothes produced by fast-fashion brands are often of poor quality and can be easily damaged after wearing or washing for a few times. Fashion brands also create fast-moving “trends” that pressure people to get rid of old clothes and buy new ones frequently in order to be “fashionable”.