Social washing describes a situation when a company’s activities seem more socially conscious than they actually are. It is a deceptive practice whereby companies try to cover up their negative impacts with misleading advertising campaigns and clever branding. For example, a company may only invest in innovations that appear to be good for society but in reality they do not provide any practical sustainable benefits.
Take Action and Support Free Uyghurs From Forced Labour in China
One in five cotton garments in the global apparel market are tainted by forced labour from the Uyghur Region, and 17+ global industries are implicated in Uyghur forced labour. Join the latest global action to end forced Uyghur labour!
Get Involved
Work with us! The Clean Clothes Campaign East Asia Coalition are formed by labor unions from Hong Kong, Japan, Korea and Taiwan. We aims to strengthen regional collaboration on improving workers' condition.
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Stay update! Sign up for our low-volume newsletter, keeping you informed of our campaigns and the various ways you can help to improve the working conditions in the global garment industry.
Take Action and Support Free Uyghurs From Forced Labour in China
One in five cotton garments in the global apparel market are tainted by forced labour from the Uyghur Region, and 17+ global industries are implicated in Uyghur forced labour. Join the latest global action to end forced Uyghur labour!
Get Involved
Work with us! The Clean Clothes Campaign East Asia Coalition are formed by labor unions from Hong Kong, Japan, Korea and Taiwan. We aims to strengthen regional collaboration on improving workers' condition.
Newsletter Subscription
Stay update! Sign up for our low-volume newsletter, keeping you informed of our campaigns and the various ways you can help to improve the working conditions in the global garment industry.