Green Washing

Greenwashing is when brands, corporations, organizations or governments use marketing strategies to portray an environmentally responsible image without sufficient corresponding action. Greenwashing is an increasing concern nowadays as companies are trying to benefit from the growing demand for ethical clothes by manipulating socially conscious customers. Greenwashing hides labour and environmental violations behind a façade of ethical business. With the help of the Internet and social media, it is easier to spot greenwashed brands via non-governmental organisations, activists, journalists and even everyday consumers.